This week on RevOps Unboxed our host Sandy Robinson talks with fellow ROA Ambassador, Greg Larsen, VP of Revenue Operations at Eltropy. They discuss the importance of measuring the KPIs that really matter for GTM teams.

About our guest, Greg Larsen

Over the last 15+ years, Greg's been involved in building & scaling SaaS organizations of all sizes. He has a passion for creating a positive company culture, helping others succeed, and sales strategy.

A key lesson that he's learned through his experience is that in an ever-changing world, the will to succeed is the single most important factor. Those who truly want to succeed, and are willing to prepare and sacrifice to succeed, will eventually succeed.

You can follow Greg on LinkedIn here.

About our host, Sandy Robinson

Sandy is SVP of Revenue Operations at Patra Corporation, a revenue operations enthusiast with over 20 years of experience in sales, marketing, revenue, operations, and revenue enablement.

Throughout her career, she's seen how revenue operations can make or break a company and is excited to share her knowledge and insights with you.

In each episode, she'll be talking with a revenue operations practitioner who will share their unique perspective on how they've transformed their revenue operations strategy.

She'll dive deep into their processes, challenges, and success stories to give you an inside look into the ever-changing world of revenue operations.

You can follow Sandy on LinkedIn here.


The 4 pillars of win/loss analysis
Win/loss analysis is the process of gathering data around both won and lost sales deals to uncover trends impacting your win rate. Learn more.