“One of the best conferences I've been to in a while!”

Reads Imani Chopin’s LinkedIn post about our Revenue Operations Summit in Austin.

We caught up with Imani, Sr. Director of Revenue Operations and Enablement at Brinks Home Security, to learn more about her experience as a speaker at the summit.

Imani is an experienced professional in revenue operations for SaaS and IoT companies. Her day-to-day consists of creating customer-centric operations ecosystems with sales and revenue-generating teams and leading transformational projects with systems and processes.

In this conversation, Imani covers:

The value Imani gained from the Revenue Operations Summit in Austin

“I learned a lot of cool stuff.

I learned a lot about how to look at analytics better. I have an analytics team but analytics is not my strong point. I can do it, I can give you a spreadsheet, all day, every day, but it's not like what I live and breathe.

“I also learned how to really leverage enablement in a better manner and a better light. I think everyone just looks at enablement like the redheaded stepchild for training, but it's not, it's more than that. I've been saying that for years, but actually having more information to help me drive that conversation within my internal parties helps.

“And then also leveraging RevOps as a service. It is a service org, if you think about it, for the entire organization . So I think that was one good point that I brought in, the speaker did a really good job explaining that and showing the architecture of how that's designed. 

“I learned a lot of things, some I knew about, but never really thought deeply about, and others were just completely brand new to me and it's just opened my eyes.” 

Imani’s experience as a speaker at the summit

“The topic was something I'm really passionate about: executive buy-in, because it’s one thing about RevOps, we can do it all day, every day. But sometimes we don't have that buy-in, because people don't understand what we do. 

“As a speaker, it was really easy, and really relaxing. Jack made it very easy for me to feel comfortable, and so did the crowd and the individuals at the event.

“The one thing I liked is that the event was so small, that I felt like I was talking to my friends. I was talking to my peers who actually wanted to understand and learn. 

“It was more that I was with a close-knit group of people. I felt like I was at home, and I felt like I could really talk those things through, which helped as a speaker. 

“People had those casual conversations. They said, ‘Hey, I'm frustrated with this,’ or ‘Hey, this actually worked for me, you might want to do it this way.’ And it wasn’t just me lecturing everyone, I was leading the conversation where everyone else was plugging in the holes and helping each other out.”

Imani’s networking experience at the event

“I met a lot of people that I didn't even know their companies had RevOps, and they were building it out. Seeing how people are doing it from a small one-person RevOps team to a massive RevOps team was really interesting.

“I've met a lot of people that I'm most likely going to keep in communication with for a very long time, as I'm in RevOps. But it was a really cool networking event too, because it's so small, so people got to know each other, and become friends.”

Imani was one of our Revenue Operations Ones to Watch in 2024, check out the full list here.

The key takeaway from the summit in Austin

“My key takeaway from the entire event was: RevOps is a powerful force to be reckoned with. 

“I just don't think people understand that. 

“Being in a room with my peers and listening to how they're doing things and how they're problem-solving – there's a lot of smart people in RevOps. 

“Revenue operations is still kind of a new buzzword, but it's not a buzzword. It's actually a true science, and it's a true art. 

“And I think people are gonna start recognizing that from these conversations and from the Revenue Operations Summit and actually enable RevOps pros for success going forward.” 

What Imani would say to someone considering attending a Revenue Operations Summit

“Go – it's worth it. 

“I wish I’d have known about the Revenue Operations Alliance sooner.

“I’ll be going next year and bringing some of my team members as well to have them embraced and engrossed in that environment.

“The Revenue Operations Summit is a true learning event. And I think it's beneficial for anyone who wants to sharpen their RevOps skills or just to network.”

Grab your ticket to the next Revenue Operations Summit 🎟️

Attend one of our summits in San Francisco, London, Austin, or New York and:

🔁 Break the cycle. Step away from the daily grind. Rejuvenate, refocus, no distractions.

🤝 Collaborate with your team, face to face, in a different setting. A key driver for creativity and growth.

💡 Spark new ideas. Be curious, share ideas, and trade perspectives. Solve challenging problems.