Marketing Operations

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Level up your marketing with campaign operations

Discover what campaign operations involves and how this marketing operations function can benefit your marketing strategy through automation and data....

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ChatGPT

Leveraging ChatGPT for comparative analysis of GTM software solutions

Discover how to use ChatGPT to streamline your revenue operations tech buying journey. Including the prompts we used to help our decision-making process....

AI and the art of B2B marketing: privacy, governance, and opportunity

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Artificial intelligence

AI and the art of B2B marketing: privacy, governance, and opportunity

With the rise of AI tech, it's important to stay ahead on privacy and data governance to allow your marketing to benefit from AI usage without risk....

Pricing and packaging: Working as a cross-functional team

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Marketing Operations

Pricing and packaging: Working as a cross-functional team

AppOmni's Head of Product Marketing discusses the importance of cross-functional collaboration when considering pricing and packaging....

How to identify a suitable pricing strategy

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Product-launch

How to identify a suitable pricing strategy

Pricing your new product before launch can be a challenge. This guide discusses the many approaches to pricing your GTM team could take....

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Marketing Operations

What is account-based marketing?

ABM is a strategy that revolves around identifying your key accounts and devoting your time and resources to those with the highest value to your org....

How does the email deliverability update affect your revenue teams?

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Marketing Operations

How does the email deliverability update affect your revenue teams?

This month Google and Yahoo cracked down on spam email, and have implemented new requirements for bulk email senders. Learn how this impacts you....

How to create an effective revenue operations roadmap

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Revops roadmap

How to create an effective revenue operations roadmap

The CEO of CS2 Marketing, CEO of Syncari, and VP of Global RevOps of Neo4j discuss how to create a successful revenue operations roadmap. Learn more....

How to build a B2B marketing database from scratch

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Marketing Operations

How to build a B2B marketing database from scratch

Trying to create a marketing database from scratch but unsure where to start? This quick guide has got you covered!...

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Alignment

Why sales and marketing alignment is crucial for revenue growth

Discover the power of an aligned revenue team and unlock strategies for aligning your sales and marketing functions....

The best competitive strategy for each stage in the business lifecycle

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Alignment

The best competitive strategy for each stage in the business lifecycle

Discover strategic approaches for each stage of the business lifecycle. Stay competitive, innovate, and navigate towards sustained success...

The importance of building a creative culture as a CMO

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Marketing Operations

The importance of building a creative culture as a CMO

Unearth the importance of fostering creativity as a CMO. Boost performance, attract talent, and differentiate your brand with innovative ideas!...

What are the best practices and challenges when hiring internally for developer marketing roles?

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RevOps team

What are the best practices and challenges when hiring internally for developer marketing roles?

Hiring internally is a great strategy to help orgs succeed. Let’s look at the best practices and challenges you can expect to face!...

Examine the difference between strategic and tactical marketing

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Marketing Operations

Examine the difference between strategic and tactical marketing

In the dynamic landscape of marketing, two components play a critical role in achieving objectives: strategic marketing and tactical marketing....

Why we need to amplify diverse voices in our companies

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Marketing Operations

Why we need to amplify diverse voices in our companies

Patrick Reynolds, CMO of BlueConic, discusses the importance of diversity, equity, and inclusion in marketing and business more broadly....

Marketing ops is an important subset of RevOps. Discover all our content about optimizing your marketing processes.