Marketing Ops

Ankit explains why the future of GTM Engineering & marketing operations will be about going back to basics, and what went wrong in adding complexity....

Boost your ABM strategy with 10 proven email templates to engage high-value prospects and convert leads into loyal customers...

Discover the best practices and challenges associated with measuring your account-based marketing efforts with attribution....

Get inspired with 14 unique account-based marketing campaign ideas from real organizations to make a splash on your next ABM campaign...

Olumide explores the ways combining lifecycle marketing and your CRM system can increase your customer retention through a growth loop....

Discover the power of customer journey retargeting in speeding up your sales cycle and increasing conversions....

Marketing operations aims to improve marketing processes by managing marketing tools, automating tasks, and providing accurate reports. Learn more....

Discover the difference between ICPs and buyer persona, and learn how to create them to improve your revenue strategy....

Discover what campaign operations involves and how this marketing operations function can benefit your marketing strategy through automation and data....

Discover how to use ChatGPT to streamline your revenue operations tech buying journey. Including the prompts we used to help our decision-making process....

AppOmni's Head of Product Marketing discusses the importance of cross-functional collaboration when considering pricing and packaging....

Pricing your new product before launch can be a challenge. This guide discusses the many approaches to pricing your GTM team could take....

ABM is a strategy that revolves around identifying your key accounts and devoting your time and resources to those with the highest value to your org....

This month Google and Yahoo cracked down on spam email, and have implemented new requirements for bulk email senders. Learn how this impacts you....

The CEO of CS2 Marketing, CEO of Syncari, and VP of Global RevOps of Neo4j discuss how to create a successful revenue operations roadmap. Learn more....