ROAnow is your chance to stream exclusive talks and presentations, hosted by revenue operations experts and industry leaders.

It's a unique opportunity to watch the most sought-after RevOps content. Each stream delves deep into a key RevOps topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.

🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced revenue operations leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at the events 👇


Sales programs: CRO’s secret weapon to close go-to-market gaps

April 29, 2024 | 10am EDT / 3pm BST


This LinkedIn live will share the significance of sales programs in closing go-to-market gaps, focusing on integration, measurability, and results.

  1. Sales Programs for Results: Salesforce emphasizes the importance of sales programs to bridge go-to-market gaps, focusing on guiding sellers, tying activities to revenue, and driving performance.
  2. Integrated Approach: Salesforce's solution integrates program activities within sellers' workflows, ties them to revenue results, and enables fast deployment and automation, addressing challenges of disconnectedness and slow deployment.
  3. Measurable Success: By targeting the right activities and buyers, leveraging data insights, and involving product specialists, Salesforce achieved tangible results, such as a 14% increase in win rate, demonstrating the effectiveness of their approach.

Get to know the speaker 👇

Jessica Holt Ware, AVP, Sales Performance Management, Salesforce

Jessica Holt Ware is the Assistant Vice President of Sales Performance Management at Salesforce. With a dedication to people, teamwork, and fostering enduring connections, she thrives in her role as a people manager, guiding her team through intricate sales processes. Witnessing her team evolve, grow, and triumph fuels her passion each day. Jessica possesses a diverse skill set encompassing sales management, solution selling, Sandler Sales Methodology, Barrows Prospecting, data analysis, creative problem-solving, and proficiency in Salesforce CRM.


Unleash the power of a winning RevTech strategy

May 28, 2024 | 10am EDT / 3pm BST


This LinkedIn live will share the importance of focusing on the revenue engine and aligning systems with the customer buying journey for effective revenue technology strategies, emphasizing collaboration, integration, and a customer-centric approach.

  1. Focus on the Revenue Engine: Sandy emphasizes the importance of prioritizing aspects of the revenue engine that can be controlled, such as revenue technology. This includes understanding the customer buying journey and ensuring that systems align with and support it.
  2. Collaboration and Integration: Breaking down silos and fostering collaboration across departments is crucial for effective revenue operations. Integration of technology and alignment on data sources are essential for streamlining processes and improving efficiency.
  3. Customer-Centric Approach: All strategies and decisions should revolve around enhancing the customer journey. RevTech initiatives should prioritize customer impact, rather than solely focusing on individual tools or systems.

Get to know the speaker 👇

Sandy Robinson, SVP of Revenue Operations, Patra

Sandy brings over 20 years of experience in sales, leadership, training, enablement, and revenue operations to the industry. She has a proven track record of driving revenue growth and optimizing operations through data-driven insights and innovative solutions. She has led sales teams to exceed targets, developed effective go-to-market strategies, and implemented scalable processes to drive growth.

Sandy led Revenue Operations and Enablement at several SaaS companies, including Web.com, SupplyFrame and Nymbus. As VP of Revenue Operations at Nymbus, a FinTech, she led a team responsible for Revenue Operations and Enablement for the Enterprise SaaS marketing, sales, and customer success teams. In her current role as SVP of Revenue Operations and Enablement at Patra, Sandy is helping Patra build a revenue engine poised for scalable growth and buld the GTM plan for their new SaaS product launch.

She has a true understanding of what teams need and is committed to working collaboratively while challenging the status quo. Sandy’s passion is to enable teams through intense focus on the complete customer buying journey related to systems, tools, training, and processes. Sandy enjoys mentoring younger women, helping them to navigate their careers, and setting an example for other women in her field.


Building an elite company culture that drives the bottom line

June 25, 2024 | 10am EDT / 3pm BST


This session stresses upon the pivotal role of company culture in driving sales success, advocating for a focus on disciplined responses to events and hiring individuals with grit and adaptability for sales teams.

3 Key Takeaways:

  1. Company Culture's Impact on Performance: Greg Leos emphasizes the critical role of company culture in driving sales success. He argues that building the right culture, focused on behaviors and mindset, is essential for sustainable success in sales teams.
  2. Focus on Discipline in Responses: Leos highlights the importance of disciplined responses to events, particularly in sales situations. He introduces the equation E + R = O (Event + Response = Outcome) and emphasizes strengthening the response (R) to improve outcomes.
  3. Hiring for Grit and Adaptability: Leos suggests hiring individuals with grit and perseverance, rather than solely focusing on pedigree or resume. He underscores the importance of adaptability and resilience in navigating the challenges of sales roles.

Get to know the speaker 👇

Greg Leos, Chief Revenue Officer, GKA & Associates

Greg Leos serves as the Chief Revenue Officer at GKA & Associates, wielding extensive expertise as a senior-level revenue leader specialized in rapidly scaling and expanding SaaS enterprises. With a robust history of collaborating with Private Equity firms and early-stage entrepreneurs, Greg is renowned for propelling profitable, sustainable growth through visionary leadership, innovative Go-To-Market sales strategies, and a commitment to nurturing talent and leadership capabilities.

A dynamic sales professional, he adeptly navigates both corporate boardrooms and personal pursuits, including the ambitious goal of completing a Half Marathon in every U.S. state — a feat he's achieved in 31 states thus far. Beyond his corporate endeavors, Greg serves on the Boards of Directors for various non-profit organizations, showcasing his dedication to community engagement and philanthropy.