Messy data slows down revenue teams, breaks forecasting, and creates downstream chaos, but it doesn’t have to.

In this tactical, expert-led complimentary live session, we’ll walk through the essential building blocks of an effective data hygiene program built for RevOps teams. 

Sharing scalable field-mapping frameworks, explaining how to establish clear data governance rules, and providing cleanup routines that can immediately be implemented.

The experts will share real-world best practices for de-duplicating records, standardizing fields, and partnering with GTM teams to keep data clean long-term.

Key takeaways:

Practical tools you can implement immediately: Step-by-step cleanup routines, and frameworks that you can put into practice the moment you return to your workflow.

A deeper understanding of data as a company-wide advantage: Learn why high-quality data isn’t just a RevOps challenge.

Discover how reliable data fuels better decision-making, smoother forecasting, and stronger collaboration across sales, marketing, and customer success teams.

How to incorporate best practices across cross-functional teams: Gain insights on how to establish data governance rules, standardize processes, and drive adoption of best practices across cross-functional teams.

Why you should attend:

  1. Prevent data quality issues before they escalate - Identify common pitfalls and learn how to address them proactively.
  2. Ensure process adherence - Align teams around consistent, reliable workflows to reduce errors and miscommunication.
  3. Support leadership with accurate insights - Provide executives with data they can trust for confident, informed decision-making.
  4. Spend less time on fire drills – Avoid scrambling when reports are unreliable by establishing dependable processes and standards from the start.

Meet the experts:

Christopher Douglass, Sr Sales Leader & CRM Strategist, monday.com
Chris is a seasoned sales leader driving revenue growth and CRM innovation in the technology sector. As Senior Manager for sales at mondayCRM, he helps teams maximize modern CRM platforms, scale GTM operations, and optimize sales execution.

Known for his practical approach to AI and automation, Chris delivers measurable outcomes - from improving pipeline visibility to streamlining workflows. His thought leadership on real-world CRM and AI adoption has been featured in industry webinars and collaborative sessions.

Brandon Holland: Business Development Manager, Presidio