Attribution isn’t dead, but the old rules no longer apply.
For years, B2B leaders were told attribution was the holy grail of measurement.
In 2026, that belief is under pressure.
Privacy-first signal loss.
AI-influenced buyer journeys.
Longer, less linear paths to revenue.
The “usual” attribution models are breaking, but what actually counts as usual today? Which models should be left behind, and which still matter if you want real insight into how buyers discover, evaluate, and decide?
In this live complimentary session with Calibermind, we move beyond the polarized debate, attribution as religion vs. attribution as dead, and focus on how modern teams use attribution as a strategic compass, not a scoreboard for credit.
Insights you’ll walk away with
- What attribution really looks like in 2026 in an AI-influenced, privacy-first buying environment
- Which models still deliver meaningful insight, from ICP refinement to smarter sales prioritization
- How to separate signal from noise and use attribution to guide budget, campaign, and GTM decisions
- How AI supports faster interpretation of complex engagement data without replacing strategic judgment
- Why multi-model approaches outperform single-model thinking and build trust with Finance and the C-suite
Meet the expert
Nadia Davis, VP of Marketing, CaliberMind
Nadia Davis is VP of Marketing at CaliberMind, where she helps B2B organizations connect marketing activity to pipeline, revenue, and GTM decision-making. A former practitioner turned operator, she’s known for cutting through attribution noise, challenging vibes-based marketing, and building analytics frameworks that earn trust from sales, finance, and the boardroom.
