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Date: July 31, 2025
Time: 5:00pm BST
Location: Online
Navigating today's unpredictable market requires mastering strategic pricing and value creation. It is essential to understand how to benchmark your market, define your value, and adapt to challenges with innovative pricing strategies for turning market waves into opportunities for growth.
Key takeaways:
- Benchmark to Stay Competitive
Understand your market position by benchmarking against competitors to identify gaps and opportunities. - Define and Communicate Your Value
Clearly articulate the unique value your product or service delivers to justify pricing and build customer trust. - Adapt with Innovative Pricing Strategies
Stay agile in volatile markets by leveraging creative pricing models that turn uncertainty into strategic advantage.
Meet the speaker:
Maud Saunier Luce, Former Chief Revenue Officer at Universal Pictures
Maud is a strategic marketing and operations leader with a passion for helping companies monetize their offerings through cross-functional alignment and customer-centric innovation. With deep experience working alongside major retailers like Amazon, Leclerc, and FNAC, she specializes in building unified strategies across Sales, Marketing, and Operations to drive profitability and enhance sales performance.
Maud brings expertise in multichannel B2B2C marketing strategy, demand planning, and customer success—ensuring exceptional operational execution tailored to each distribution network. Her leadership is marked by a commitment to innovation, leveraging AI and new technologies to boost team productivity and foster internal growth.
Empathetic, curious, and endlessly enthusiastic, Maud is known for her “out of the box” mindset and her ability to inspire, connect, and mobilize teams toward shared success.
