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Partner-led growth is too often treated as an art when it needs to be run as a science. For many revenue organisations, partner channels deliver moments of success rather than predictable outcomes.
This session focuses on how CROs can change that.
We’ll examine the operating model, accountability, and cross-functional alignment required to make partner revenue as dependable as direct sales. From incentive design to joint pipeline management and forecasting, the presentation will provide a practical blueprint for turning partnerships into a consistent and scalable source of growth.
💡 Key takeaways:
- Creating repeatable partner-driven sales motions
- Holding partners to the same standards as internal teams
- Eliminating channel conflict and internal friction
- Building transparency into partner pipeline
- Scaling partner revenue with confidence
Meet the speaker:
Stefan Diedericks, VP, Partner Ecosystem (EMEA), Equinix
Stefan has over 25 years of global and EMEA regional alliance and channel leadership experience across enterprise and growth market segments, specializing in ecosystem-led transformation, enterprise sales growth, and partner success. His expertise lies in driving turnaround and transformation initiatives, delivering governance, strategic enablement, and operational excellence through partnership, innovation, and collaboration.
