The most overlooked threats to revenue aren't hidden. They're just so familiar they no longer feel urgent.

Variant asked 1,400 revenue leaders what is holding back growth - and the most common answers weren't external. They were internal: misalignment, unreliable performance signals, and mismatched motivation.

Get your free copy to discover how thousands of orgs are facing internal barriers that are undermining growth.

Inside you'll find

Varicent's research reveals staggering statistics about the challenges facing today's revenue leaders, and the alarming lack of urgency when it comes to solving them:

  • Leaders named "talent gaps" as the top barrier to hitting targets. Only 20% of leaders call it a top priority to fix.
  • 92% of leaders say misalignment costs revenue. Only 21% are actively working to resolve it.
  • 79% of sellers say real-time, personalized coaching improves performance. Only 12% of companies integrate it into day-to-day execution.

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Download the free 2025 Market Spotlight from Varicent and find out how high-performing organizations are moving beyond incremental fixes and apply their ideas to your processes.