The most overlooked threats to revenue aren't hidden. They're just so familiar they no longer feel urgent.

Varicent asked 1,400 revenue leaders what is holding back growth - and the most common answers weren't external. They were internal: misalignment, unreliable performance signals, and mismatched motivation.

Get your free copy to discover how thousands of orgs are facing internal barriers that are undermining growth.

Inside you'll find

Varicent's research reveals staggering statistics about the challenges facing today's revenue leaders, and the alarming lack of urgency when it comes to solving them:

  • What a staggering 79% of sellers say improves their performance (but only 12% of companies do it).
  • The surprising thing leaders name the top barrier to hitting targets (but only 20% call a top priority to fix).
  • 92% of leaders say this costs them revenue. But only 21% are actively working to solve it.

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Download the free 2025 Market Spotlight from Varicent and find out how high-performing organizations are moving beyond incremental fixes to dismantle the barriers that previously stalled revenue growth.

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