Too often, great strategies fail.
Not because the plan is wrong, but because handoffs fall apart.
When teams rely on informal coordination rather than structured execution, responsibilities blur, ownership fades, and supporting functions like RevOps, Enablement, and Customer Success are often brought in too late to prevent misalignment.
The result?
Last-minute fire drills, shifting priorities, and frustrated teams scrambling to keep initiatives on track.
Join our complimentary live session with Monday.com on May 14 to learn how to design repeatable, structured playbooks that align your teams, clarify ownership at every step, and turn complex launches into smooth, predictable successes.
No more scrambling, blurred responsibilities, or frustrated teams.
Just clear handoffs, every role owned, and every launch fast-tracked to win.
Key takeaways:
- One practical action to operationalize shared ownership immediately
- How to align messaging and pipeline strategy before launch
- How to define ownership clearly at every transition point
- How to replace reactive coordination with structured, repeatable playbooks
- Why revenue breakdowns happen at handoffs
What you’ll learn
Why revenue breaks at handoffs
Recurring initiatives expose gaps in ownership. Learn how misalignment at transition points creates execution risk and how to fix it.
Replace chaos with playbooks
Move away from last-minute coordination. Build structured, repeatable processes for launches, promotions, and incentives.
Define ownership clearly
Eliminate confusion by embedding decision rights directly into your workflows, so every team knows who owns what…and when.
Align before you launch
Ensure marketing, sales, and operations are working from the same plan before execution begins.
Ready to transform your next launch?
Meet the experts
Christopher Douglass: Senior Sales Leader & CRM Strategist, Monday.com
Chris is a seasoned sales leader in the technology sector, helping revenue teams unlock the full potential of modern CRM platforms. As Senior Manager of mondayCRM at monday.com, he combines strategic leadership with hands-on expertise in sales operations and CRM strategy.
Josh Soto: Marketing Operations Manager, MITER Brands
Josh Soto is a Senior Marketing Operations Manager at MITER Brands, where he leads initiatives to streamline and scale marketing operations across teams and brands. With deep expertise in workflow automation and operational design, he transforms siloed processes into connected systems that drive visibility, accountability, and impact.
