Here's the reality: Less than 50% of sellers hit quota.

The good news: it's probably not your sellers' fault. HBR Research shows that misaligned territories, quotas, and incentives often keep sellers from reaching their potential, draining companies at least 8% in revenue.

Do any of these sound familiar?

  • Reps waste time questioning commission calculations instead of selling.
  • Territory changes create chaos across your entire GTM org.
  • Data silos prevent shared decision-making.
  • Manual processes eat up your compensation team's bandwidth.

If so, here's the brutal truth:

Your systems are holding back your sellers.


Fix the System. Protect your Revenue.

Organizations invest 8% of revenue in sales on average.

That makes it one of the largest business expenses. If broken systems are bleeding you of revenue..

What do you do about it?

Varicent and Harvard Business Review conducted research to find the answers.

Discover all this inside:

  • The hidden costs of misaligned territories, quotas, and compensation AI-powered automation strategies that eliminate manual drag
  • Implementation roadmaps from industry leaders like PepsiCo and Celonis.

Ready to unlock your sales team's full potential?