Are your revenue teams fully aligned with your buyer’s journey? 

Disconnected systems, rigid processes, and slow response times aren’t just frustrating buyers - they’re leaving revenue on the table. 

In this complimentary session with LeanData, we share how RevOps leaders are aligning revenue, marketing, and sales operations teams around the buyer journey.

Gain practical insights for eliminating friction across teams and discover how a strong orchestration foundation can transform complex operations into measurable revenue impact.

Key takeaways:

  • Why aligning revenue teams with the buyer journey improves engagement and drives revenue
  • How to build buyer-centric workflows that adapt to changing signals
  • The transformative impact of a strong orchestration layer on GTM agility
  • Ways to route inquiries instantly to the right person and deploy custom engagement flows
  • How to manage team changes, holidays, and working hours without relying on IT

What you'll learn:

Stop losing deals to slow response times
Disconnected systems and rigid processes frustrate buyers. Learn how to orchestrate workflows that react instantly to every buyer action.

Deliver seamless, buyer-focused experiences
Deploy custom engagement flows at key points in the buyer journey to increase conversions and accelerate deals.

Run your revenue engine without IT delays
Easily manage team rotations, holidays, and schedules—keeping your revenue motions flexible and scalable.

Turn complex signals into revenue
See how leading RevOps teams translate buyer activity into clear, actionable revenue-driving steps using orchestration layers.

Meet the experts:

Sr Director, EMEA Marketing

Dana Guthrie is the Senior Director of EMEA Marketing at LeanData, where she leads the planning and execution of multi-channel campaigns that drive awareness and growth. With over twenty years of B2B marketing experience, she has a proven record of delivering successful demand generation, customer marketing, and communications strategies for North American software companies expanding into EMEA and APAC.

Holly Gage, Director of Marketing Operations, Soldo

Holly Gage is Director of Marketing Operations at Soldo, with a 25-year career in B2B marketing and marketing operations. She has spent nearly two decades specialising in lead management, designing scalable processes that connect strategy, execution, and revenue outcomes.

Before Soldo, Holly worked in Marketing Operations at Okta and as a martech consultant, both independently and with a Salesforce partner, supporting organisations through operational transformation. Earlier in her career, she was a Senior B2B Marketer, giving her a strong practitioner’s perspective on what effective lead management looks like in the real world.