Pricing has become a defining growth lever.

Stripe surveyed more than 2,000 global businesses to understand how top performers are evolving their pricing strategies in the age of AI.

The results are clear: The fastest-growing companies treat pricing as a living, strategic function.

The pressure is on…

Markets are shifting faster than ever – and pricing models are struggling to keep up.

  • 65% of business leaders say their industry is changing so quickly that their pricing model won’t support future growth.
  • 84% believe that pricing agility will be a key competitive advantage in the next 1–2 years.

For product and technology leaders, that means one thing: pricing needs to evolve as fast as your product does.

Inside you’ll find

This whitepaper reveals how high-growth and hyper-growth companies are redefining pricing to drive sustainable expansion – and how you can, too.

You’ll learn how market leaders:

  • Adopt hybrid pricing models that balance predictable revenue with flexible usage.
  • Treat pricing as a continuous experiment to stay aligned with customer value.
  • Use AI-powered dynamic pricing tools to respond to market shifts in real time.
  • Align pricing with outcomes to build trust and retention.
  • Monetize AI agents effectively with models that reflect value delivered, not just usage.

Each insight is backed by data and real-world examples – including how innovators like Browserbase and Intercom are using flexible pricing to scale smarter.

Real examples, proven impact

Browserbase used hybrid pricing to balance predictable subscription revenue with usage flexibility – scaling from zero to millions in revenue without rebuilding their billing system.

Intercom shifted to outcome-based pricing for its AI agent, Fin, charging only for successful resolutions. Leading to stronger customer trust, higher alignment between pricing and product value, and faster iteration.

“Outcome-based pricing has been a powerful growth driver for us, as it aligns our success directly with our customers’ and focuses our whole team on delivering results for our customers.” - Aisling O’Reilly, Head of Pricing, Intercom

Brought to you in partnership with Stripe.