Pricing has become a defining growth lever.

Stripe surveyed more than 2,000 global businesses to understand how top performers are evolving their pricing strategies in the age of AI.

The results are clear: The fastest-growing companies treat pricing as a living, strategic function.

The pressure is on…

Markets are shifting faster than ever – and pricing models are struggling to keep up.

  • 65% of business leaders say their industry is changing so quickly that their pricing model won’t support future growth.
  • 84% believe that pricing agility will be a key competitive advantage in the next 1–2 years.

For product and technology leaders, that means one thing: pricing needs to evolve as fast as your product does.

Inside you’ll find

This whitepaper reveals how high-growth and hyper-growth companies are redefining pricing to drive sustainable expansion – and how you can, too.

You’ll learn how market leaders:

  • Adopt hybrid pricing models that balance predictable revenue with flexible usage.
  • Treat pricing as a continuous experiment to stay aligned with customer value.
  • Use AI-powered dynamic pricing tools to respond to market shifts in real time.
  • Align pricing with outcomes to build trust and retention.
  • Monetize AI agents effectively with models that reflect value delivered, not just usage.

Each insight is backed by data and real-world examples – including how innovators like Browserbase and Intercom are using flexible pricing to scale smarter.

What you’ll take away

This report gives you the frameworks and benchmarks to make pricing your strategic advantage.

  • Benchmark your pricing agility against high-growth peers.
  • Identify which pricing model suits your product evolution.
  • Learn how leading SaaS and AI companies operationalize experimentation.
  • See how hybrid and outcome-based models improve customer retention.
  • Understand where AI fits into modern pricing architecture.

Real examples, proven impact

Browserbase used hybrid pricing to balance predictable subscription revenue with usage flexibility – scaling from zero to millions in revenue without rebuilding their billing system.

Intercom shifted to outcome-based pricing for its AI agent, Fin, charging only for successful resolutions. Leading to stronger customer trust, higher alignment between pricing and product value, and faster iteration.

“Outcome-based pricing has been a powerful growth driver for us, as it aligns our success directly with our customers’ and focuses our whole team on delivering results for our customers.” - Aisling O’Reilly, Head of Pricing, Intercom

Brought to you in partnership with Stripe.