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# Why the CRO role remains misunderstood, with Grainne Maycock
- URL: https://www.revenueoperationsalliance.com/why-the-cro-role-remains-misunderstood-with-grainne-maycock-video/
- Published: 2025-03-05T11:36:11.000Z
- Updated: 2025-08-04T14:49:53.000Z
- Description: On this episode, Warren Zenna sits down with Grainne Maycock, CRO at Acolad Group to discuss how the CRO role is still misunderstood, the qualities that make a great CRO, the best way to approach working with your CMO, and more.
- Author: Revenue Operations Alliance
- Tags: Chief Revenue Officer, Podcasts, Careers, Videos

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## More resources: 

[Navigating the CRO to CEO career path, with Michael Reid \[Video\]On this episode of CRO Insights, host Warren Zenna sits down with Michael Reid to discuss making the move from CRO to CEO, the characteristics of a great Chief Revenue Officer, deconstructed CRO models, and more.![](https://storage.ghost.io/c/62/19/6219f8f5-5d35-43bc-82c3-ce0aeb6b2cc9/content/images/icon/android-chrome-192x192-149.png)Revenue Operations AllianceRevenue Operations Alliance![](https://storage.ghost.io/c/62/19/6219f8f5-5d35-43bc-82c3-ce0aeb6b2cc9/content/images/thumbnail/ROA_CRO_Insights_Podcast_GuestSpeaker_Meta_-2.png)](https://www.revenueoperationsalliance.com/navigating-the-cro-to-ceo-career-path-with-michael-reid-video/)