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# Revenue in plain sight: What 1,400 revenue leaders say is really hurting growth
- URL: https://www.revenueoperationsalliance.com/revenue-in-plain-sight/
- Published: 2025-07-03T16:19:46.000Z
- Updated: 2025-08-21T07:44:10.000Z
- Description: In this live session, you’ll hear from Curtis Schroeder, Head of Research & Insight, Varicent, and Zach Faithful, Sales Performance Management, Deloitte as they walk through what is really hurting your revenue growth.
- Author: Revenue Operations Alliance

The most overlooked threats to revenue aren’t invisible. They’re just so familiar, most leaders have stopped seeing them as threats at all.

When we surveyed more than **1,400** revenue, operations, and executive leaders to find out what’s slowing growth, we expected the usual answers: Economic headwinds, shrinking budgets, AI disruption.

Instead, we found something else.

**Growth** isn’t being lost **outside** the business. It’s being lost **inside** it.

[On Demand](https://pmmalliance.ondemand.goldcast.io/on-demand/88e572ee-38d6-4c74-af0c-76d3d136e0fa)

## What's it about?

In this live session, you’ll hear from:

- Curtis Schroeder, Head of Research & Insight, **Varicent**
- Zach Faithful, Sales Performance Management, **Deloitte**
- James Roth, CRO, **Zoominfo**

They will walk you through what is really hurting your revenue growth.

Misaligned teams. Incentives that reward the wrong outcomes. Performance signals no one trusts. Most leaders didn’t create these problems. But they’re the ones living with the consequences.

## What you’ll learn:

- Why misalignment is the **silent revenue killer**.
- How to build an **incentive plan** that rewards things that actually drive seller motivations.
- How to make up for all the signals **quota attainment** is covering up.

For anyone responsible for planning, enabling, or leading sales, this is your chance to tackle the issues your competitors are ignoring. 

Gain an edge that others aren’t ready to address.

## About your hosts:

**Curtis Schroeder, Head of Research & Insight, Varicent**

*Curtis Schroeder brings nearly 15 years of experience optimizing sales and marketing strategy for companies ranging from Fortune 100 enterprises to high-growth mid-market teams. He has held leadership roles at Oracle, Gartner, and Varicent, where he focuses on helping organizations improve revenue performance through data-driven insight and practical innovation.*

![](https://storage.ghost.io/c/62/19/6219f8f5-5d35-43bc-82c3-ce0aeb6b2cc9/content/images/2025/08/Curtis-Updated-Headshot-1.jpg)

![](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/varicent-varicent.webp) 

**Zach Faithful, Sales Performance Management, Deloitte**

*Senior leader in Deloitte's Customer & Marketing offering, helping companies better connect with their customers through interconnected back, middle, and front office operations and platforms. Cross industry expert with deep domain knowledge in high-tech, media, wealth management, and banking.*

![](https://storage.ghost.io/c/62/19/6219f8f5-5d35-43bc-82c3-ce0aeb6b2cc9/content/images/2025/07/1539820814229.jpg)

![](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/deloitte-logo_brandlogos.net_d1uq0-512x512.png) 

**James Roth, CRO, Zoominfo**

*James joined ZoomInfo in 2022 and oversees ZoomInfo’s revenue organization, including the global sales, account management, customer experience, partnerships, and solutions engineering teams. He previously led Field and Enterprise Sales for Vonage, where he spent eight years after the acquisition of Icore networks, a cloud services company where he ran go-to-market strategy.* 

![](https://storage.ghost.io/c/62/19/6219f8f5-5d35-43bc-82c3-ce0aeb6b2cc9/content/images/2025/08/james-roth-1--3-.png)

![](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/ZoomInfo_logo_(2024).svg%20(2).png) 

T&C's: By signing up, you consent to receive follow-up communications from Varicent and Deloitte regarding its content and related solutions.