> ## Content Index > Fetch the complete content index at: https://www.revenueoperationsalliance.com/llms.txt > Use this file to discover other available public pages before exploring further. # CRO Insights Report 2026 - URL: https://www.revenueoperationsalliance.com/cro-insights-report/ - Published: 2026-04-29T09:02:53.000Z - Updated: 2026-09-03T20:31:32.000Z - Author: Revenue Operations Alliance - Tags: Reports A 64-page industry report revealing how 35 global CROs are navigating AI integration, operational bottlenecks, and the shift from pipeline management to revenue orchestration. # Unprecedented uncertainty? Not on our watch. **This report reveals exactly how top CROs are unifying sales, marketing, and customer success into a single, synchronized revenue engine.** With help from our partners, **Gong, Conga, and Backstory**, this report, based on insights from 35+ global CROs, is your blueprint for leading through 2026's most pressing challenges. Inside, you'll discover the exact metrics top CROs use to measure efficiency, the AI applications delivering real ROI, and the budget strategies that protect your future. Plus, learn the operational fixes that can slash your quote-to-cash time from months to hours. [Download the report](#download) ![](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/RNV1vbQBuLDHidXsUZKzdg/QiouA1WVyEI1o4quM9F7LgV_M_m8iYwikookq5LLvbbMFMh2-6r2khcUYu_mqPdc_dz5rnOPQGMETwUeKEqeQRBIrJx6oRDz3BTJxs_nJy9OluLN9Ni3eF4ISlsYw4eCUBV1ChqKRi_DZ6gYxPJ7hIHqoUKQRpsjd5Lf0V5xhP0mtJJKssArJ4P9OKJ0Hr8d/ED_fhS-z9Fy3tbvk_gyzjPy8_Kh2xjt55JMELD9lsqk) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-1.svg) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-2.svg) ![](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/PNxGxKp8uY-4rgcX5D9cqg/Yb4iItb7a6DVVzDZf58bSKsMLDMyDAJtn3dMFk9Tmvs0ynbWsCY4IEZzDeDPQ5P2BzuY8iGF2BC4v1FaTAI5cPFomZ-Q0KPQj8iLtQUEB0i2W97snuriibhXMNmGl-q-NiPgsy_kfztke14_Y_ZpuBbCKM_rgynnGgoP44HBVQPoWZBQO6ibC5yHzP9ZXGT2R41T6yDjrqOvi6rYAvsih5pWsEapf4wP_uqyt7wdtSY/_p3jDae7iOa1-iGS6KBtFkhv9OGuPgTZH-dYg0w3k_k) ## The CRO Insights Report 2026 Imagine being a CRO so sought-after you can command any salary and make yourself practically unfirable. With support from our partners, \*\*Gong, Conga, and Backstory, \*\*we've synthesized responses from 35+ global CROs into a digestible, scannable report that gives you the blueprint for CRO success amid unparalleled uncertainty. So you can shake that uncertainty for good and lead your revenue teams with confidence. **Inside:** - The significant **challenges** you'll face as CRO, - How to **overcome** them, - And how to embody the **key competencies** that will define the world's best CROs over the next five years. [Give me my copy](#download) ## Produced in partnership with: **Headline partner:** - Gong **Additional partners:** - Conga - Backstory Revenue Operations Alliance and its sister communities under the Alliance umbrella have been publishing trusted, authoritative reports across industries and business functions for years. Led by insights from our global communities of experts, one click is all that separates you from a CRO report stamped with the Alliance pedigree. (Oh, and it costs you nothing to download). [Give me my copy](#download) ![](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/p5UH-zoI4XgzFiBvwrcEpg/dlWbJTJnX3IW-SMBWH2OnpjXATJ7giLYI22RAS0_sQ7ngpGm0O-hUa-cRbz8a442rSXhY47UqNxt7LM6zuTmzXr6XM0ZhLQ4NEZ-h0Cc4lE40a_07RTrJGhM7LORlCXzsrx2g__WDnQSUi-soKgVss7AvsxM5P4Evg1l5OhnruO545kmQW8pJmwgH1yonH0a_Sbe7SbG01yYukua_Zf2H1xnZEMRLSuxvYfgaqKXseg/qSmtBpV_rwpm7MAALx9nU31o32IqcH1rnPWDWZ9D1tU) ## What you’ll discover ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-3.svg) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The **4 AI applications** already delivering measurable ROI for revenue teams today. (**[Page 39](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) 5 factors driving the evolution of the CRO role through 2030 – and **the one that 54.5% of revenue leaders** say matters most. (**[Page 15](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The **"laziness factor"** that's quietly eroding your organization's competitive advantage – and how to combat it. (**[Page 22](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) Why model drift is a **bigger concern than regulatory compliance** for revenue leaders – and what that reveals about AI governance. (**[Page 49](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The **surprising reason** 67% of CROs report no headcount changes despite aggressive AI deployment. (**[Page 51](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) What **"deepfake risk"** means for your brand authority – and the emerging challenge most CROs aren't prepared for. (**[Page 21](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) Why AI pilots keep failing to deliver ROI – and the **"process redesign" principle** that fixes this permanently. (**[Page 44](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The **exact budget percentage** you should dedicate to long-term initiatives to match industry leaders. (**[Page 54](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The **Catch-22 of AI experimentation** – and the "barbell strategy" that lets you innovate without sacrificing proven results. (**[Page 46](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) Why lead-to-opportunity conversion is the #1 bottleneck for revenue teams – and the **handoff problem** at its root. (**[Page 31](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The **70-20-10 allocation formula** one CRO uses to balance core operations, adjacent expansion, and transformative bets. (**[Page 57](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) How the **"revenue engine" thinking model** eliminates silos and aligns sales, marketing, and CS under one unified vision. (**[Page 58](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) Why your quote-to-cash cycle might be **27x slower** than your competitors' – and the process maturity gap causing it. (**[Page 33](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The **"bridge metrics"** approach that creates joint accountability and horizontal alignment across your entire revenue organization. (**[Page 60](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) 4 primary challenges preventing AI initiatives from scaling – and why **48% of CROs say operationalization** is the real barrier, not the technology. (**[Page 43](https://www.revenueoperationsalliance.com/cro-insights-report/#download)**) [Give me my copy](#download) ## Meet yourexperts ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-6.svg) ![Jim Mattson](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/DLGd-gk17rU10MmNZI7bbQ/Nv2BeeE5RF1UYuuTwRyAENFbVoVqe4vrGFAa4hxpYP8wKCoP4ZazVcLpblTU_xBWBeu47XN0ism0tK4IQbjPmv3_GZC4sUI8E5T2pJAbR8d1Ig1ppFkNw2txwyv4UBSZeS5sjEzk71pcSiqvAUX6NAoykTmjaU-dymScH-lqfKc/OsafvA1NkkNC_kYAupgLwB3sDmSt_4p1VjaBttO_wrk) ![Propulsion Partners LLC](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/gNNUBacSmIpvOzsoKVukQA/atepPRqW5YKDjyJvKORBN4I2L6rmMUs_PUATA2PqTPjZl7URUb5wWjacIWvImCYTaUmwmEe9czeX8QdZ9lZb_re6pVquZZK1HBJ6LNgIB3uT9NC4q1tUJQlxG4y197EOBdCXKd9_OtwijUTkVF2SjeQFBlWg0BsQ_gRBNMAFaGZPsyw1gQ6omV6L_95qPfri/1n5BI-UPWzyLhyDXW28s9FYeaMbUGlqSguD7HeGwZJQ) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Fractional Chief Revenue Officer Jim Mattson ![Sam Welch](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/-qf_ggG2PjdEK8HamgIfyA/dkorTahN31rnjMUmhEfO-Q5okOHq66byFPyR5M7KwpPoRHhniSo-W67UwPEOw0VyQuA5HD6cFtu57t8vSz1Tnu1G9Fgd34AG9tEHHW944RWszV7i1RRry8eMK7BUfw3OD5gHr5ANdEIHh_2TYMJMtAM3V4vp6MqDnUrEJEs_rTE/n-T-ktZlt3oq5LfGBV3WhFlHiu2-4yruTjKnRlDDSdc) ![TransUnion](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/6k5Cr5WXhPw3irgn8-ZhFg/dCf6g3euyV0deYtirxZNPraaRJbGg-aNE-q-y_FFGnTWXtPjG5K7dMR2iwZrQ_5ozveXXvvDs61O1e3YQ1z40D9bo5aCsdG84gG9zGzKETwBWB4RyhpYzQk8NamFRkaimkhC4tak7ldaPfA6ChClnlYg-hVPAau3lXrsmt2jxBs/izhLAyPX1BHNCaH_fZg0hnOpr2QIw55yemroeRm99pc) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Chief Revenue Officer Sam Welch ![Cem Yucelten](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/HSPRPOzheY4WouoOg1Kfew/HHHVsO-kswFj-ncas8VlVA1xoblqK5WNEiGQ6l7pqOR2zXBNmq6nDdS9vLnvPIAv55IjsHSXydyW9ck_WuUJhjrV1_0tt8m2437O-oZbXCm9MXZZ8Gbup_Bkvf7SSgx2OE2zwurqM40kr4CUU2FaCAYXXu6pcBVjCbaJVvv3s_I/kT1JHugcg6kic5XYMg6X1lSZ2niKkwB93mYovM8_SEo) ![Nextlane](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/-_jTUjbFzjFe-hEPLCJrIg/rH_JQeRJ2nzFfTbd3ycewZtKZmEe8mD5hy69vs2-X63VocWyAz4giOxFSxwGHtnS3ZEe-ZNMR-SWBbt9UDyd7GcH4GR32Fi1RfTl23Bn1pcqStNnYL6amu5Hoe4-7flyYCuvySPLkArQO_3jRbs2tLWjgyYywVTUqSP_QYiyROY/VJxc1ZPX7ekULJFiZy44vbKRzCd6IbBRWES2_CQSHY0) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Chief Revenue Officer Cem Yucelten ![Sara Archer](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/nPf4-FN4FAAm_haWxwMcRg/5PdYzUofExrIE0A9f8ZJhH19L0t6xWLwM3vUIQ9svgU5fJKJmJklhBSDALNReiZT7IZZoNJAaPNjMU7pkB9zfGmjzUXqaO_DweQSEDddeg3VaaBTbZaRGz3VnuVCubxabF7ngeZUkVZ15cIRzKtIwS_iGswyuXyxuzRe0gsW4-A/KnhGrTHK72bk-NrDmEdPVHoA8AzVoquScjaLxOioz7o) ![ChartMogul](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/BKmtWWsZ1lbqoVwFNc2XaA/LaRiLrLpIYPMvMQ_lEmgQNvibErwurbQ9dVKHsCQCQu2iWCYiqrivVjCxK-V_Q1Fn-jcl59Wp0fO0kpCIP8FV-9xKtV_U49aWQFmLmr0xZDXsNoWwt94L_UqRhyDz5nuV4L3wpAYe1nO-wo6IXu-ozJP-0zFklE_kVzakn9jey4/vyfUGE3boGPnXcHBZUBOL12it4EOMN4STpsLThAroSA) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Chief Revenue Officer Sara Archer ![Lawrence Lanzilli](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/fov1l0DiU5tFtmsBxEcMfA/Br-oE8XLIZxoNpEr9Jh1NV-ztwaB3rgIMHvkjuqoQolc0plKCeqd4O5AdnSnvRC_3IN4HoOrFheMZ0JNiGYIT0uQAzlgdQZr8nq3fe-Hc_7fGh6vMbGHYJl3gxU0IrrPeS6KqrWm9UutM-kp0DPN-dVpHL5UNglQtUxBFOTFSoE/YSLGaoZx0nUzqav2BQIz1TmMGzlBLWAK73CVDhcvJtc) ![DOOR3](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/DwpRHte46NBWhDxReqwQgA/9IRTHB3RXCbbhNJtA2MKGNjJzqlm33ibxE61rpnxPLOuWxsN5xLn1BCbQ161PRaKtRn-FKc1mbOomitTD3GXNyXw6FZLDPr5dXRyqo8IdUncT_t5dLmGaa83aal0YOsh0RUeDTAQU3k8t4PO20I6NpPi8qzb8JcU1lMtvsshFfU/zMcbgwxg65Jjo7ahBEOdX5Rbp5DQya3i6Cq0YfPq5GA) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Chief Revenue Officer Lawrence Lanzilli ![Joseph Aurilia](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/axB9j8hfXl29FPNegM9rvA/_CiJG-KOPMqDBXDqw5B3tjbK3yNj5T1cv-VRXkXO6ZRLxsfWf9seXG2TWCFqEy6UE_ZIaePZV_FM4H923fSrKwoGvoGgAgLCcHxl2p-bGjEVVwhWCAKit3Nfxkb74819YU3iQ51v96g-MCYN4nobJtW2srgONooKmn0ZW72MI8pk5TtLEaMGSx0Wrc_VFIFO/qgKBGy8O81CYvKZvHs4C6Ir8LlAY097wvbK5QHf0WZk) ![Cyware](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/JKguQg-LGJIHYGbajvJE5Q/PWyWMaezAJg0XxWUOBN_SU8FD_JJU0wV2JVVBTGyVtqiLq7N8jS2mdCA3bZydk6YoNetZ06OHwFfszUrBbNRKfy06CaSlNSnmE31I1wK0YirqKhwOCq81668pv6JuwiVV6S8tDeCWb_rDsGmH4q-tQRfER72q4ZLh66QWQc3A8yJvbbkUrhXLyF6C23fknXt/0lyzh_333iRQmAV6FjL4kPcddLWr47QXhYmrVIDqLGc) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Senior Vice President of Operations Joseph Aurilia ![Mary Grothe](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/smgZvxo7wot76rQLfFQ19g/rSyN6n8aqCQpFmU_LL71NUsB8ipWqMYrTmunYiVH2-rvyqE2KvAKAFEENJIpRj5bvV683Ktc4HamE5izPcQQTHHreWDxkQrtT8t4-YHQvB9U0ZryJO1UsU9SrxKVOCHVW1uIJHo0NkV9X-ly2ATFi4TWFApeGZWzX-4_8fO98dQ/x5Ep3npaEUVamk6nuGowKl8ucgUCglnNXYmjfDGa2QI) ![Piedmont Global](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/wFOBuv8lEsLjCDygdOjQaQ/JdDAm-wkk1zwrxj31p4R3YbMzH-S3JMF2yg7-AmFppbxgt-GSH0e7GkVC3lQdeI-udPa2HBJGE28iGr-ypMwVT0ceW_Pnjsa_k8F7T3KhcT5f2LWXlL7FX60r-lY-7hNfYzvDsiGZMPGUIciagpw085pdFdZTrCsOcpjiBaY_3M/DBRS0SI12BASD6mFmNqAyeBv2v1ckcd0DogXOXnF0J4) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Chief Revenue Officer Mary Grothe ![Sara Rasmussen](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/WtFQ7rfujiHr-gJ8HEYZVA/19Ujo6ftUqVjau5dSOVBvGAgY7DpZIvf2g9tZvJ-Agb30R0M90eSuX5U9pfcqsATpNoDd2ecAPb2bxSk3374kCfNDJ_zXMkzM9etC0XGMGy6DEMy6cQ0r0JSkMOAMWFLdnKOkmPSKSvyysYE1feETjiPBpo0F-_e8o0WXYV3dEM/p9bFtov8K_GoWGY7ODUWDPUP0fTzi_v-bknYgNTEiGM) ![UtilityCloud](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/cJk1hqgybwQnbokhjp9raw/cxysdLT9Bi7-7Ztkup10iC4KGdGUOfeJ0zrs7XaRtMR7mWcR_19LnK8D0ldeE2WlZIe9sUm9MQqksg_5FOUuLd1SNWwqXkN7wGvgoMjmOB0nHJkHJq_4aw2P4xg6Od7b0xC_Rg2JxS_QYaXWoT9JJYqTKM_jOLegV4Up8d_DW0k/y3zpX7xHNSsWJgDMYMGni3gJX9xYjQ-0D6vNDgaN4TY) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Chief Revenue Officer Sara Rasmussen ![Lucimary Henrique](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/mOGdvhKFopTu5bpC9lY_MA/ruSbws8G3PvvWKEbqWEVi3M0-FczvnXot48hgTNkxm-RRXc5I-jRmSSeGziFKF8Wd7-r-_8Q7yFUgJlAkhUAP-nF5W9c7W0Dfj8-WCgzwS_bzx7ueM9WbovQJe-NIbrRBUrgPVgPGLKMHC9NAZAWb_fURfildI9QC9taHpyihTY/m9O28KufEA_lEEgBtX4lp78Jv9ox7s3cm_O-PbIoJCk) ![Capgemini](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/lkXXlmIwYAy5SXvpH3eQUA/PYBUWOUYsY-IXfPnmP4W1LaBHSVUJpxIiTn-5D9cupDLIEdfOpy3112eSzqiouhnBj_MyzcwX9zqFAbKGmu5p_UQkaxa8BEfujM0k_GOaxD991x7cjqUduxRBwsOXKPmK6Yv3TvlQIo228Zto3Zn-S4figs1j8bXvtXhdXyxGXM/GsZKzZfnJ_J0YSj39isY9rvy8Rys6g0yIrISWPqcow8) ![arrow](https://www.revenueoperationsalliance.com/assets/img/arrow-right-coral.svg) Chief Revenue Officer Lucimary Henrique ## Get yours now This report costs you nothing – but delivers the strategies that could transform how you lead revenue. Discover how 35 of your peers are solving the exact challenges you face daily, from AI integration to cross-functional alignment. Download now and start building the revenue engine that doesn't just hit targets, but sustains growth for years to come. ![Report Image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/qh2QqfDES7PJrGVsUoo5Wg/Q8DZ6L_Smv_WNNxrsFKkhE0WhMRDlWKOoWox1LSYN2bxVyr9k0IxsiMCSmcLAf08piOV4cyDGnNEU2KeaVos4XKHFygt0TsOnHlribZbMLq62k7Woxer5ziwnEcrFzEKoEoFT3RKdz3T4e-sq8KATQSVJmk0UYVPHpVRYzNgBc9u43iNaFlAYI4FXO6k7jc8/sZdht3rK5FtI-wKf3R7oBRSQvuDNH_IEtnUAaYnviwQ) [Give me my copy](#download) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-4.svg) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-5.svg) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-4.svg) ![Report Image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/qh2QqfDES7PJrGVsUoo5Wg/Q8DZ6L_Smv_WNNxrsFKkhE0WhMRDlWKOoWox1LSYN2bxVyr9k0IxsiMCSmcLAf08piOV4cyDGnNEU2KeaVos4XKHFygt0TsOnHlribZbMLq62k7Woxer5ziwnEcrFzEKoEoFT3RKdz3T4e-sq8KATQSVJmk0UYVPHpVRYzNgBc9u43iNaFlAYI4FXO6k7jc8/sZdht3rK5FtI-wKf3R7oBRSQvuDNH_IEtnUAaYnviwQ) ## Get yours now This report costs you nothing – but delivers the strategies that could transform how you lead revenue. Discover how 35 of your peers are solving the exact challenges you face daily, from AI integration to cross-functional alignment. Download now and start building the revenue engine that doesn't just hit targets, but sustains growth for years to come. [Give me my copy](#download) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-5.svg) Close ## Jim Mattson ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/DLGd-gk17rU10MmNZI7bbQ/Nv2BeeE5RF1UYuuTwRyAENFbVoVqe4vrGFAa4hxpYP8wKCoP4ZazVcLpblTU_xBWBeu47XN0ism0tK4IQbjPmv3_GZC4sUI8E5T2pJAbR8d1Ig1ppFkNw2txwyv4UBSZeS5sjEzk71pcSiqvAUX6NAoykTmjaU-dymScH-lqfKc/OsafvA1NkkNC_kYAupgLwB3sDmSt_4p1VjaBttO_wrk) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/gNNUBacSmIpvOzsoKVukQA/atepPRqW5YKDjyJvKORBN4I2L6rmMUs_PUATA2PqTPjZl7URUb5wWjacIWvImCYTaUmwmEe9czeX8QdZ9lZb_re6pVquZZK1HBJ6LNgIB3uT9NC4q1tUJQlxG4y197EOBdCXKd9_OtwijUTkVF2SjeQFBlWg0BsQ_gRBNMAFaGZPsyw1gQ6omV6L_95qPfri/1n5BI-UPWzyLhyDXW28s9FYeaMbUGlqSguD7HeGwZJQ) Fractional Chief Revenue Officer, Propulsion Partners LLC Jim works with CEO's, Founders, Investors & Sales Executives in the capacity of a Fractional Chief Revenue Officer. He focuses on driving sustainable profit growth in order to maximize the valuation of an organization and the return it provides to its investors. The core pillars of success in a Fractional CRO include: 1) charting a compelling strategic vision that resonates with customers, investors, employees and partners, 2) structuring the revenue-generating organization so that it can implement the strategic vision flawlessly, repeatably and measurably, 3) cultivating organizational talent that is rooted in a culture of delivering exceptional results. Jim leverages his practical experience leading sales organizations across multiple industries and companies, alongside his educational background from Wharton's Chief Revenue Officer program and his degree in chemical engineering, to deliver an inspired, innovative and methodical approach to growth. He helps CEO's and Founders architect their next phase of growth. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/jim-a-mattson/) Close ## Sam Welch ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/-qf_ggG2PjdEK8HamgIfyA/dkorTahN31rnjMUmhEfO-Q5okOHq66byFPyR5M7KwpPoRHhniSo-W67UwPEOw0VyQuA5HD6cFtu57t8vSz1Tnu1G9Fgd34AG9tEHHW944RWszV7i1RRry8eMK7BUfw3OD5gHr5ANdEIHh_2TYMJMtAM3V4vp6MqDnUrEJEs_rTE/n-T-ktZlt3oq5LfGBV3WhFlHiu2-4yruTjKnRlDDSdc) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/6k5Cr5WXhPw3irgn8-ZhFg/dCf6g3euyV0deYtirxZNPraaRJbGg-aNE-q-y_FFGnTWXtPjG5K7dMR2iwZrQ_5ozveXXvvDs61O1e3YQ1z40D9bo5aCsdG84gG9zGzKETwBWB4RyhpYzQk8NamFRkaimkhC4tak7ldaPfA6ChClnlYg-hVPAau3lXrsmt2jxBs/izhLAyPX1BHNCaH_fZg0hnOpr2QIw55yemroeRm99pc) Chief Revenue Officer, TransUnion Sam is a commercially driven executive with over 22 years of experience leading strategy, commercial growth, and operations across financial services, data, and technology sectors. As Chief Commercial Officer at TransUnion UK, he leads the commercial organization spanning Sales, Marketing, Market Strategy, and Consulting — focused on driving growth, winning market share, and creating value for clients and their customers. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/sam-welch-7a322945/) Close ## Cem Yucelten ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/HSPRPOzheY4WouoOg1Kfew/HHHVsO-kswFj-ncas8VlVA1xoblqK5WNEiGQ6l7pqOR2zXBNmq6nDdS9vLnvPIAv55IjsHSXydyW9ck_WuUJhjrV1_0tt8m2437O-oZbXCm9MXZZ8Gbup_Bkvf7SSgx2OE2zwurqM40kr4CUU2FaCAYXXu6pcBVjCbaJVvv3s_I/kT1JHugcg6kic5XYMg6X1lSZ2niKkwB93mYovM8_SEo) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/-_jTUjbFzjFe-hEPLCJrIg/rH_JQeRJ2nzFfTbd3ycewZtKZmEe8mD5hy69vs2-X63VocWyAz4giOxFSxwGHtnS3ZEe-ZNMR-SWBbt9UDyd7GcH4GR32Fi1RfTl23Bn1pcqStNnYL6amu5Hoe4-7flyYCuvySPLkArQO_3jRbs2tLWjgyYywVTUqSP_QYiyROY/VJxc1ZPX7ekULJFiZy44vbKRzCd6IbBRWES2_CQSHY0) Chief Revenue Officer, Nextlane Cem is an international SaaS/tech leader with experience in designing and managing teams, processes, and systems. He has multiple track records scaling from 0 to €200M ARR. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/cemyucelten/) Close ## Sara Archer ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/nPf4-FN4FAAm_haWxwMcRg/5PdYzUofExrIE0A9f8ZJhH19L0t6xWLwM3vUIQ9svgU5fJKJmJklhBSDALNReiZT7IZZoNJAaPNjMU7pkB9zfGmjzUXqaO_DweQSEDddeg3VaaBTbZaRGz3VnuVCubxabF7ngeZUkVZ15cIRzKtIwS_iGswyuXyxuzRe0gsW4-A/KnhGrTHK72bk-NrDmEdPVHoA8AzVoquScjaLxOioz7o) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/BKmtWWsZ1lbqoVwFNc2XaA/LaRiLrLpIYPMvMQ_lEmgQNvibErwurbQ9dVKHsCQCQu2iWCYiqrivVjCxK-V_Q1Fn-jcl59Wp0fO0kpCIP8FV-9xKtV_U49aWQFmLmr0xZDXsNoWwt94L_UqRhyDz5nuV4L3wpAYe1nO-wo6IXu-ozJP-0zFklE_kVzakn9jey4/vyfUGE3boGPnXcHBZUBOL12it4EOMN4STpsLThAroSA) Chief Revenue Officer, ChartMogul Sara is a versatile marketing, sales, and communications leader with 10+ years of experience assembling international sales teams, scaling high-performing departments, driving territory expansions, and advancing GTM strategies for cutting-edge SaaS products. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/smarcher18/) Close ## Lawrence Lanzilli ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/fov1l0DiU5tFtmsBxEcMfA/Br-oE8XLIZxoNpEr9Jh1NV-ztwaB3rgIMHvkjuqoQolc0plKCeqd4O5AdnSnvRC_3IN4HoOrFheMZ0JNiGYIT0uQAzlgdQZr8nq3fe-Hc_7fGh6vMbGHYJl3gxU0IrrPeS6KqrWm9UutM-kp0DPN-dVpHL5UNglQtUxBFOTFSoE/YSLGaoZx0nUzqav2BQIz1TmMGzlBLWAK73CVDhcvJtc) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/DwpRHte46NBWhDxReqwQgA/9IRTHB3RXCbbhNJtA2MKGNjJzqlm33ibxE61rpnxPLOuWxsN5xLn1BCbQ161PRaKtRn-FKc1mbOomitTD3GXNyXw6FZLDPr5dXRyqo8IdUncT_t5dLmGaa83aal0YOsh0RUeDTAQU3k8t4PO20I6NpPi8qzb8JcU1lMtvsshFfU/zMcbgwxg65Jjo7ahBEOdX5Rbp5DQya3i6Cq0YfPq5GA) Chief Revenue Officer, DOOR3 Lawrence leads key sales and marketing initiatives at DOOR3, driving the company's growth in technology product development. With extensive experience in sales, marketing, and business development, Lawrence has a proven track record of generating revenue through innovative strategies and high-performing teams. His expertise in lead generation and industry knowledge will be crucial for solidifying DOOR3’s position in delivering software solutions. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/lanzilli/) Close ## Joseph Aurilia ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/axB9j8hfXl29FPNegM9rvA/_CiJG-KOPMqDBXDqw5B3tjbK3yNj5T1cv-VRXkXO6ZRLxsfWf9seXG2TWCFqEy6UE_ZIaePZV_FM4H923fSrKwoGvoGgAgLCcHxl2p-bGjEVVwhWCAKit3Nfxkb74819YU3iQ51v96g-MCYN4nobJtW2srgONooKmn0ZW72MI8pk5TtLEaMGSx0Wrc_VFIFO/qgKBGy8O81CYvKZvHs4C6Ir8LlAY097wvbK5QHf0WZk) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/JKguQg-LGJIHYGbajvJE5Q/PWyWMaezAJg0XxWUOBN_SU8FD_JJU0wV2JVVBTGyVtqiLq7N8jS2mdCA3bZydk6YoNetZ06OHwFfszUrBbNRKfy06CaSlNSnmE31I1wK0YirqKhwOCq81668pv6JuwiVV6S8tDeCWb_rDsGmH4q-tQRfER72q4ZLh66QWQc3A8yJvbbkUrhXLyF6C23fknXt/0lyzh_333iRQmAV6FjL4kPcddLWr47QXhYmrVIDqLGc) Senior Vice President of Operations, Cyware Joseph helps SaaS companies scale through operational transformation, delivering measurable financial impact at critical growth inflection points. His expertise lies in rapidly diagnosing barriers to growth and architecting scalable operational infrastructures that enable business transformation. He creates the most value in: GTM and RevOps re-architecture for scale, post-acquisition integration and transformation, and translating founder vision into operational reality. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/josephauriliajr/) Close ## Mary Grothe ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/smgZvxo7wot76rQLfFQ19g/rSyN6n8aqCQpFmU_LL71NUsB8ipWqMYrTmunYiVH2-rvyqE2KvAKAFEENJIpRj5bvV683Ktc4HamE5izPcQQTHHreWDxkQrtT8t4-YHQvB9U0ZryJO1UsU9SrxKVOCHVW1uIJHo0NkV9X-ly2ATFi4TWFApeGZWzX-4_8fO98dQ/x5Ep3npaEUVamk6nuGowKl8ucgUCglnNXYmjfDGa2QI) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/wFOBuv8lEsLjCDygdOjQaQ/JdDAm-wkk1zwrxj31p4R3YbMzH-S3JMF2yg7-AmFppbxgt-GSH0e7GkVC3lQdeI-udPa2HBJGE28iGr-ypMwVT0ceW_Pnjsa_k8F7T3KhcT5f2LWXlL7FX60r-lY-7hNfYzvDsiGZMPGUIciagpw085pdFdZTrCsOcpjiBaY_3M/DBRS0SI12BASD6mFmNqAyeBv2v1ckcd0DogXOXnF0J4) Chief Revenue Officer, Piedmont Global Mary Grothe is the Chief Revenue Officer at Piedmont Global and Founder of Sunday Salmon, a nonprofit dedicated to fostering community through NO-COST organic meals and shared connections in Castle Rock, CO. After selling House of Revenue in early 2023, then serving as Chief Revenue Officer (CRO) at PNI·HCM, Mary transitioned at the end of 2024 to lead Sunday Salmon. She now combines her entrepreneurial expertise with her faith-based mission to bridge socioeconomic divides and bring nourishment to her community, and works as Chief Revenue Officer at Piedmont Global, with a focus on building revenue infrastructure and overseeing their growth and scale. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/marygrothe/) Close ## Sara Rasmussen ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/WtFQ7rfujiHr-gJ8HEYZVA/19Ujo6ftUqVjau5dSOVBvGAgY7DpZIvf2g9tZvJ-Agb30R0M90eSuX5U9pfcqsATpNoDd2ecAPb2bxSk3374kCfNDJ_zXMkzM9etC0XGMGy6DEMy6cQ0r0JSkMOAMWFLdnKOkmPSKSvyysYE1feETjiPBpo0F-_e8o0WXYV3dEM/p9bFtov8K_GoWGY7ODUWDPUP0fTzi_v-bknYgNTEiGM) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/cJk1hqgybwQnbokhjp9raw/cxysdLT9Bi7-7Ztkup10iC4KGdGUOfeJ0zrs7XaRtMR7mWcR_19LnK8D0ldeE2WlZIe9sUm9MQqksg_5FOUuLd1SNWwqXkN7wGvgoMjmOB0nHJkHJq_4aw2P4xg6Od7b0xC_Rg2JxS_QYaXWoT9JJYqTKM_jOLegV4Up8d_DW0k/y3zpX7xHNSsWJgDMYMGni3gJX9xYjQ-0D6vNDgaN4TY) Chief Revenue Officer, UtilityCloud Sara is a CRO/CCO with a relentless drive to build and grow companies globally. She thrives at the intersection of sales orchestration and brand building, especially in companies trying to break new ground. In this way she creates long-term, profitable growth through awareness and trust. She is an industrial engineer from KTH Royal Institute of Technology with a love for lean production, a background in IT and management consulting, and a strong track record of growing challenger companies in both fintech and teltech. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/sara-rasmussen/) Close ## Lucimary Henrique ![profile image](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/mOGdvhKFopTu5bpC9lY_MA/ruSbws8G3PvvWKEbqWEVi3M0-FczvnXot48hgTNkxm-RRXc5I-jRmSSeGziFKF8Wd7-r-_8Q7yFUgJlAkhUAP-nF5W9c7W0Dfj8-WCgzwS_bzx7ueM9WbovQJe-NIbrRBUrgPVgPGLKMHC9NAZAWb_fURfildI9QC9taHpyihTY/m9O28KufEA_lEEgBtX4lp78Jv9ox7s3cm_O-PbIoJCk) ![company logo](https://v5.airtableusercontent.com/v3/u/57/57/1788480000000/lkXXlmIwYAy5SXvpH3eQUA/PYBUWOUYsY-IXfPnmP4W1LaBHSVUJpxIiTn-5D9cupDLIEdfOpy3112eSzqiouhnBj_MyzcwX9zqFAbKGmu5p_UQkaxa8BEfujM0k_GOaxD991x7cjqUduxRBwsOXKPmK6Yv3TvlQIo228Zto3Zn-S4figs1j8bXvtXhdXyxGXM/GsZKzZfnJ_J0YSj39isY9rvy8Rys6g0yIrISWPqcow8) Chief Revenue Officer, Capgemini Lucimary is a Chief Revenue Officer (CRO) and C-Level Executive with extensive experience in Revenue Growth, P&L leadership, and large-scale business transformation in complex and fast-changing environments. She currently serves as Chief Revenue Officer for Capgemini in South Latin America, with end-to-end accountability for regional P&L and growth across multiple countries and highly diverse markets. She has a strong track record in shaping go-to-market strategies, evolving portfolios toward AI-enabled and outcome-driven solutions, and aligning commercial execution with long-term business objectives to drive sustainable growth and margins. [ ![linkedin](https://www.revenueoperationsalliance.com/assets/img/linkedin-icon.svg) ](https://www.linkedin.com/in/lucimary-henrique/)