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# Bottom-up vs. top-down RevOps, with Lonny Sternberg [Video]
- URL: https://www.revenueoperationsalliance.com/bottom-up-vs-top-down-revops-with-lonny-sternberg-video/
- Published: 2025-02-27T10:34:27.000Z
- Updated: 2025-06-18T12:34:05.000Z
- Description: Lonny Sternberg joins our host Sandy Robinson to discuss bottom-up vs top-down RevOps approaches, RevOps' expanding role, and more!
- Author: Revenue Operations Alliance
- Tags: Podcasts

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## More resources:

[Building RevOps from scratch, creating trust, and more with Leore Spira \[Video\]Leore Spira joins our host Sandy Robinson to discuss building a RevOps function from scratch, creating trust, account-based “everything”, and more!![](https://storage.ghost.io/c/62/19/6219f8f5-5d35-43bc-82c3-ce0aeb6b2cc9/content/images/icon/android-chrome-192x192-148.png)Revenue Operations AllianceRevenue Operations Alliance![](https://storage.ghost.io/c/62/19/6219f8f5-5d35-43bc-82c3-ce0aeb6b2cc9/content/images/thumbnail/ROA_Unboxed_Podcast_GuestSpeaker_Meta_-10.png)](https://www.revenueoperationsalliance.com/building-revops-from-scratch-creating-trust-and-more-with-leore-spira-video/)