> ## Content Index > Fetch the complete content index at: https://www.revenueoperationsalliance.com/llms.txt > Use this file to discover other available public pages before exploring further. # 5 benchmarks from 1,200+ rep-years of data - URL: https://www.revenueoperationsalliance.com/5-benchmarks-from-over-1-200-rep-years-of-data/ - Published: 2026-06-04T13:34:17.000Z - Updated: 2026-09-11T02:33:08.000Z - Description: An 11-page data report from Von revealing exactly how revenue concentrates across your sales team, with benchmarks from 1,200+ rep-years and $500M+ in closed revenue. - Author: Revenue Operations Alliance - Tags: RevOps strategy, eBooks An 11-page data report from Von revealing exactly how revenue concentrates across your sales team, with benchmarks from 1,200+ rep-years and $500M+ in closed revenue. # Find the $32M hiding in your existing pipeline. Every capacity model, territory plan, and quota target you've built assumes a bell curve that doesn't exist. This report exposes the two-cluster reality hiding in your CRM and gives you the benchmarks to finally plan around what's actually happening on your team. [Download the report](#download) ![](https://v5.airtableusercontent.com/v3/u/57/57/1789106400000/HcUROeg7iXavCCvT3r5Tiw/XEv_RkzM2UO4o6dWBf9MIKstw93UgZBnWrRtg-Co-wSUDyr3d6NrGOGoqwMBWCdd2GQahA6JXROekzQwOSE6tbixwyK7w0q3rkOOt7EeJz4SULvWZTDwZu2Lxrh6plvog7FdnJW-OWGESRtCezATkar2j51M14bEHSdvOlkZ5HzPVel4aoKQ8pwvRtvfywZt/9zQEuBGihtaibgxaXyx6SgRDoYibBySCkqdPEiUQfX0) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-1.svg) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-2.svg) ![](https://v5.airtableusercontent.com/v3/u/57/57/1789106400000/LxeK0NHAzKCnUCK5jyPMSw/Q719Jem0lP2s8xhwBYFLVW1PhnQwDudqwRkx2Duf3h_oEDks4HJee1Y8mNOgJ8J82stUii4Nv2bioAGJAMEIgZt04nUkYY6zVjYlH_CtfujZgRKdHorC7BzVGTiBa0U7vR3M41w7a_Hf1QgYPVdwWGZT43Kfdk28qNaBVltWY8kZuCSY2O8bi4HkvOu7oIhf/8yp2cIX-kf5B-pobFg5tTs3ToXpQuwZEXcOIwYuCC1Q) ## There is no average rep Von plotted \*\*1,204 rep-years \*\*against each org's median and found two clusters with almost nothing between them. Only **19%** of reps land in the zone you'd call average. The top half closes **80%** of revenue and outproduces the bottom half by **4.2x** per rep, selling the same product in the same quarter. Plan your quotas and territories around the average, and you're planning around 19% of your team. [Give me my copy](#download) ## What you’ll discover ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-3.svg) ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) **The 4.2x gap** hiding inside your own team, between people selling the same product, in the same quarter. **(Page 4)** ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) **The 2x signal** that separates future top performers from future failures, visible in their first five months. **(Page 7)** ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) **The 3.1x win rate gap** between your top and bottom performers, on the exact same pipeline. **(Page 5)** ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) Why the "average rep" is a myth, and **the hollow middle** that's destroying your capacity planning. **(Page 4)** ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) Why only **19% of your reps** sit where you think most of them do, and what this means for how you allocate resources. **(Page 4)** ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) Why your bottom 50% holds 20% of all pipeline but converts at just **11 cents on the dollar**, and what the top 10% converts at instead. **(Page 6)** ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The **$32M revenue lift** hiding in the pipeline you already have, closed by reps already on your team. **(Page 6)** ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) The gravitational pull that affects 92% of sales orgs, and why **protecting your top cluster** is higher ROI than chasing new hires. **(Page 8)** ![bullet](https://www.revenueoperationsalliance.com/assets/img/check-bullet-point.svg) **The exact benchmarks** from 1,200+ rep-years of data to compare against your own team, and what it means if your numbers are significantly different. **(Page 10)** [Give me my copy](#download) ## Get your insights now Download the full report free and stop guessing where your revenue is concentrating. In 10 minutes, you'll have the benchmarks to validate your instincts, the data to challenge your current models, and a clear framework to run this analysis on your own CRM – no analyst required. ![Report Image](https://v5.airtableusercontent.com/v3/u/57/57/1789106400000/HcUROeg7iXavCCvT3r5Tiw/XEv_RkzM2UO4o6dWBf9MIKstw93UgZBnWrRtg-Co-wSUDyr3d6NrGOGoqwMBWCdd2GQahA6JXROekzQwOSE6tbixwyK7w0q3rkOOt7EeJz4SULvWZTDwZu2Lxrh6plvog7FdnJW-OWGESRtCezATkar2j51M14bEHSdvOlkZ5HzPVel4aoKQ8pwvRtvfywZt/9zQEuBGihtaibgxaXyx6SgRDoYibBySCkqdPEiUQfX0) [Give me my copy](#download) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-4.svg) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-5.svg) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-4.svg) ![Report Image](https://v5.airtableusercontent.com/v3/u/57/57/1789106400000/HcUROeg7iXavCCvT3r5Tiw/XEv_RkzM2UO4o6dWBf9MIKstw93UgZBnWrRtg-Co-wSUDyr3d6NrGOGoqwMBWCdd2GQahA6JXROekzQwOSE6tbixwyK7w0q3rkOOt7EeJz4SULvWZTDwZu2Lxrh6plvog7FdnJW-OWGESRtCezATkar2j51M14bEHSdvOlkZ5HzPVel4aoKQ8pwvRtvfywZt/9zQEuBGihtaibgxaXyx6SgRDoYibBySCkqdPEiUQfX0) ## Get your insights now Download the full report free and stop guessing where your revenue is concentrating. In 10 minutes, you'll have the benchmarks to validate your instincts, the data to challenge your current models, and a clear framework to run this analysis on your own CRM – no analyst required. ## Please add title in Airtable Please add content in Airtable [Give me my copy](#download) ![](https://www.revenueoperationsalliance.com/assets/img/reports/decal-5.svg)